Recently, Risk control has become a major concern of the finance industry. Thus simple Gaussian model is not satisfactory anymore and more reliable models for price fluctuations are required. Actually, many adequate tools to deal with these non Gaussian models are being developed now. (derivative pricing, portfolio management, etc...

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В России, как и во всем мире, более 65% предлагаемых PR-агентствами услуг связаны с производством и размещением в СМИ различных публикаций, обеспечением связей со СМИ и пресс-поддержкой различных акций и кампаний. Аксиома PR гласит: деятельность без освещения в прессе практически равна нулю...

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The three authors of this book are my colleagues (moreover, one of them is my wife). I followed their work on the book from initial discussions about its concept, through disputes over notation, terminology and technicalities, till bringing the manuscript to its present form. I am honored by having been asked to write the preface...

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This book contains information obtained from authentic and highly regarded sources. Reprinted material is quoted with permission, and sources are indicated. A wide variety of references are listed. Reasonable efforts have been made to publish reliable data and information, but the author and the publisher cannot assume responsibility for the validity of all materials or for the consequences of their use...

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When we decided to write a text on macroeconomics in 1977, we had in mind bringing the important lessons of the 1970s into mainstream teaching. Inflation was as much an issue then as deep recessions, but it was not integrated into the basic texts. There was a need for a textbook that could usefully guide students and teachers over the full range of business-cycle problems, whether the issue was how to stop inflation in an overheating economy or how to meet the challenge of creating employment in a depressed economy. At the time, the inflation problem was new to textbooks, and many of the standard answers to recession economics needed upgrading...

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Bis vor etwa zwanzig Jahren war die sogenannte Finanzmathematik im Vergleich zu anderen Anwendungsfeldern der Mathematik ein wenig anspruchsvolles Gebiet. Dies anderte sich schlagartig im Zuge der bahnbrechenden Arbeiten von Black, Scholes und Merton, fur die sie 1997 den Nobelpreis fur Wirtschaftswissenschaften bekommen haben, und der Bedeutung, die derivative Finanzinstrumente seither in den Finanzmarkten gewonnen haben. Die Bewertung solcher komplexer Anlageformen und die Einschatzung der damit verbundenen Risiken erfordern in einem durch die Globalisierung und die damit einhergehenden Verechtungen nationaler Markte immer komplizierter gewordenen Umfeld anspruchsvolle mathematische und statistische Modelle und Methoden...

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This book is about macroeconomics and about the debates between economists who do macroeconomics. The idea of a separate subject that distinguishes macroeconomics from microeconomics did not take shape until the 1930’s when John Maynard Keynes wrote a book called the General Theory of Employment Interest and Money. Keynes tried to explain the working of the economy as a whole. How is employment related to prices? How are prices and employment influenced by government policies? And above all, what can the government do to maintain full employment? Keynes answered these questions using methods that were very different from those used by microeconomists of his day and the novelty of his approach led to the development of two separate subjects, macroeconomics and microeconomics, that remained unconnected for thirty years. More recently economists have recognized that the methods used to study the behavior of individual producers and consumers in markets (microeconomics) can also be used to study the working of the economy as a whole (macroeconomics). This book explains the modern approach that treats macroeconomics and microeconomics as different parts of one subject that uses a single method of analysis...

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Why principles in microeconomics? Principles take you further than pure economic theory; principles show you the reasons underlying good practice in applied economics; principles help you tie together issues in microeconomics that might otherwise remain as isolated topics...

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В статье раскрыты основные теоретические и практические аспекты международной рекламной деятельности. Одна из первых отечественных работ по этой теме.

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